Project: 3D Model Viewer

Overview

In an effort to streamline the integration of 3D assets into digital advertisements, a custom implementation of the Google Model Viewer has been developed. This innovative approach not only templatizes the process, making it significantly faster and more efficient but also incorporates custom-developed analytics to track engagement and interaction with the 3D content. The solution is designed to be flexible and adaptable, with comprehensive documentation provided to cover various use cases and scenarios, ensuring that digital marketers and advertisers can effectively leverage 3D content to enhance their campaigns.

The Product

This custom implementation builds on the foundation provided by Google Model Viewer, a web component that makes it easy to include and control 3D content. This enhanced version introduces templating capabilities, allowing for rapid deployment of 3D models in ads by simply plugging in new assets into predefined templates. This significantly reduces the time and technical expertise required to launch campaigns featuring 3D content.

Application

The application of this product spans a range of digital advertising needs, from simple product showcases to complex interactive experiences. The key benefits and features include:

1. Speed and Efficiency: By templatizing the addition of 3D assets, we drastically reduce the production time for creating 3D-enabled advertisements, allowing brands to launch their campaigns faster.
2. Custom Analytics: Integrated analytics provide insights into how users interact with the 3D content, such as zoom levels, rotation angles, and interaction times, offering valuable data to optimize future campaigns.
3. Enhanced Engagement: 3D content has been shown to increase user engagement, as it allows potential customers to explore products in detail, leading to higher conversion rates.
4. Documentation and Support: Comprehensive documentation and support materials are provided, covering a range of use cases from simple product displays to complex interactive adverts. This ensures that advertisers can maximize the potential of their 3D content across various scenarios.
5. Accessibility and Compatibility: The custom implementation is designed to be accessible and compatible across a wide range of devices and browsers, ensuring a seamless user experience for all audiences.

Engineering

In the development of this custom implementation, my contributions included:

• Template Design: Created versatile templates for 3D advertisements that can be easily customized with different assets and settings to suit various campaign needs.
• Analytics Integration: Developed a custom analytics framework to capture and analyze user interactions with the 3D models, providing actionable insights for campaign optimization.
• Performance Optimization: Ensured that the 3D content is optimized for web performance, resulting in fast loading times and smooth interactions, even on mobile devices.
• Documentation Creation: Compiled detailed documentation and guides to assist advertisers in implementing and customizing the 3D advertisement templates for their specific use cases.
• Cross-Platform Testing: Conducted extensive testing across a multitude of devices and browsers to ensure compatibility and a consistent user experience.
• Collaboration with Stakeholders: Worked closely with marketing teams, designers, and technical staff to ensure the product meets the diverse needs of advertisers and aligns with the latest web standards and practices.